Project: LUXE Laurier Student Residence, 2011mircon_case_study_logo
Address: 333 King St., Waterloo, Ontario
Electrical Contractor: MJ Electric (Thorndale, Ontario)
Installation Overview:

LUXE is a high end, student residence in Waterloo Ontario targeting students and the surrounding area. Located less than 1km from the university, LUXE is attractive to the diverse student population not only because of its proximity to the campus, but also because of the numerous amenities provided by the developer including:

• 2000 square foot fitness facility
• Underground parking garage
• Common area lounges
• Surround sound media rooms and movie theatres
• 2400 square foot suites

In addition to the standard amenities listed above, the developer was also quick to adopt an innovative new offering from The Mircom Group of Companies, the TX3-Touch Screen Telephone Entry System.  Mircom has been known for years as a manufacturer of high quality fire detection and notification equipment, in addition to a full complement of telephone entry equipment.

The LUXE installation involved two TX3-touch units networked together, a kiosk at the front entrance, and a flush mount unit at the rear entrance to the building with the introduction of the TX3 Touch screen entry system, Mircom has added digital advertising and building bulletin services to the door security entry system.

mircon_case_studyThe advertising module allows multiple businesses to promote products and services on the kiosk, in three hour segments throughout a week on a schedule. Building residents and visitors can be informed regarding special events and promotions in their local area.

Typical advertisers for targeted advertising include restaurants, local theatres and entertainment venues, local professionals like dentists and lawyers, and additionally national service companies such as telecom and internet service providers. The digital bulletin board system allows property managers to use the system to advertise building events such as special maintenance bulletins, safety bulletins, or other community announcements.

The TX3-Touch combined door security and advertising system is a refreshing new technology that both improves the building’s attractiveness to potential leases and suite owners, and brings recurring monthly advertising revenue to offset maintenance fees both in the short and long term.