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Behind the Scenes: Website Structures

Unaware by many website visitors, we have entered into a new era where HTML-only structured websites are increasingly becoming a thing of the past. Website owners have the option to embrace a new technology driven by content management systems (CMS), database-powered websites and state-of-the-art web applications, to name a few.

This new breed of websites allow the owner to forgo the tedious time spent debugging HTML codes or editing content by accessing the code directly. This method could only be done with a web developer and would be very time consuming.

Google, Yahoo and other popular search engines require today’s sites to be constantly expanding and changing through the adding of new dynamic content and pages. This activity greatly influences how the search engine see your site and rank you in search engine results. Companies also understand the importance of having a strong online presence and the influence a well designed website can have on the bottom line. Because HTML-only structured sites are constrained by the need of a programmer or web designer to make any changes, business typically hold off on updating their sites until absolutely necessary.

Many website users have experienced this new technology in one form or another. Based upon a study done by Box Hill Institute in 2010, there were over 200 million blogs in existence. CMS systems, such as WordPress and Joomla, were created to fill a need and became the tool to use for the blogging industry. These systems provide a simple interface that allowed the site owner the option to update the content of their site themselves. CMS now provides web masters the ability to manage their website though an easy-to-use back-end interface where they are able to make changes to their site in a matter of minutes. Modification that occur on a single page can be duplicated to other pages with just a few clicks. No need to recreate each page to maintain consistency throughout the website. All these changes are completed by using an intuitive device, called a WYSWYG editor. Additionally, tools called “plug-in” or “modules” can be included in the CMS interface in enhance functionality and interaction of the site.

To see what your existing site uses as it’s structure and to see if making the move to CMS would be a benefit to your bottom line, contact Teleco South Florida at 800-940-0944 or email us at marketing@telecosouthflorida.com to arrange a free analysis of your site and to discuss your long-term goals for marketing your business on the web.

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